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Birchbox Man caters to the rising male grooming trend.
April 9, 2012
By: TOM BRANNA
Editor
Birchbox, the discovery commerce company changing the way people shop, is expanding its offerings with Birchbox Man, a new vertical featuring men’s grooming and lifestyle products. Like the original Birchbox women’s offering, Birchbox Man is built on the company’s multi-channel discovery commerce platform: a handpicked online shop, personalized monthly box subscriptions, and fun, informative editorial content. “We created Birchbox as a new way for consumers to learn about...
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